home

a premier full-service advertising, marketing, branding, public relations and internet development firm

home
>advice

advice

Can I really afford an advertising agency?

There are many reasons why retaining an agency is very cost-effective in the long term. more

6 Ways to Recycle Free Publicity

The challenge is to turn one media "hit" into multiple hits. It's not that difficult. more

Online Resources

If you don't know the right word, or are not sure of the quote you are using or the reference you are making take a minute and look it up. You'll save yourself some embarassment. more

Who are You?

Why every small firm needs a logo. more

Your Out-Of-Office Email: A Marketing Tool You Never Suspected:

You are not in your office. But that doesn't mean you can't do a little marketing while you're away. more

Email Etiquette

Email is a form of business communications that represents you and your company. more

Psychographics: Your Key To Better ROI

Psychographics segments consumers by lifestyles, attitudes, beliefs and characteristics. more

The Cost of Doing Business

The Semaphore creative team asked our accounting team to explain why we lose money when we don't charge for budgeting and media research services. more

Television Ads on a Budget

You want to do a nice-looking TV ad or campaign, but don't want the overall production budget to be hard to swallow. How about dividing it up into bite-sized pieces? more

Better Coverage Starts With A Better Pitch

You can still pitch your information with a press release, but make sure you're using your best form. more

White Space...The Final Frontier

A graphic designer's mission: to explore strange new ideas, to seek out new images and approaches and sometimes to boldly put nothing where something has gone before. more

Una audencia que cambia

If you can't comprehend this headline, you'd better find someone who can. more

Planning for Annual Reports

Annual reports don't have to be a perennial pain. Here's some help in getting a head start on next year's planning. more

Making the Most of Your Ad Dollars

Every advertising medium - when well executed - can get results. more