South Carolina Power Team

The South Carolina Power Team has used a combination of e-mail blasts and online advertising to substantially increase traffic to its website. The Power Team is the economic development alliance of Santee Cooper and the state’s 20 electric cooperatives.

Semaphore designs and distributes monthly e-blasts for the Power Team touting sites available for economic development. These e-blasts link directly to the Power Team’s website, which contains a map and list of all such sites statewide.

To complement the e-blasts, the agency creates Web banners and buttons that are placed on the websites of major economic development publications. These banners also link to the Power Team’s website. The Power Team has noticed a significant jump in visits to its website due to the cost-effective combination of e-blasts and Web ads.