Help My House!
Semaphore teamed up with the Electric Cooperatives of South Carolina to promote energy efficiency among co-op members. ECSC launched the “Help My House!” campaign, a how-to guide for a home energy makeover.
As part of the campaign, seven co-op members across South Carolina won a free energy efficiency makeover worth up to $10,000 and were featured on local TV. Co-op members learned how to lower energy bills through energy-saving advice and free online money-saving tools.
To support the effort, Semaphore created a “Help My House!” word mark with the tagline "Shape up your home for energy savings." The campaign was promoted to co-op members through ads in South Carolina Living magazine, co-op newsletters, billing statement enclosures and online.
