Santee Cooper
Santee Cooper communicates with its Green Power subscribers through a quarterly newsletter. GreenPower is electricity generated by renewable resources such as methane gas from landfills.
Semaphore helped the utility brand the Green Power program, creating a frog mascot, "Louie." Each newsletter features Louie in a different situation appropriate to the editorial content. (For example, Louie has appeared on a boat, in a hammock and on a golf course.)
Semaphore has also produced brochures, print ads and bill inserts promoting the program.
"GreenPower participants appreciate being updated about the program and the newsletter is a great way to do that," said Alma Evans of Santee Cooper. "We have received many positive comments not only about the newsletter's content, but about its layout and design as well. People also love Green Power's frog mascot!"
