Psychographics
Psychographics segments consumers by lifestyles, attitudes, beliefs and characteristics.

Can I really afford an advertising agency?
Whether the question comes from a start-up company or an established business, it's something that clients and potential clients ask time and again. There are many reasons why retaining an agency is very cost-effective in the long term.

Who are You?
Every small professional service firm has something that makes them special. And, believe it or not, it is not hard to tell that to others. Semaphore takes a look at the reservations these small firms might have about using a logo.

Making the Most of Your Ad Dollars
At Semaphore we know that every advertising medium – when well-executed – can get results.

Subtle PR Tactics That Have An Impact
We offer some affordable and subtle public relations ideas that can increase awareness of your business or non-profit, while generating lots of goodwill.

Email Etiquette
We offer some affordable and subtle public relations ideas that can increase awareness of your business or non-profit, while generating lots of goodwill.

White Space...The Final Frontier
A graphic designer's mission: to explore strange new ideas, to seek out new images and approaches, …and sometimes to boldly put nothing where something has gone before.

Una audiencia que cambia
If you cannot comprehend this headline, you'd better find or hire someone who can. It's a changing audience.

Television Ads on a Budget
You want to do a nice-looking TV ad or campaign this year, but don't want the overall production budget to be hard to swallow? How about dividing it into bite-sized pieces?

Planning for Annual Reports
This time of year we prepare for lots of things: a new season, tax returns, basketball finals, seasonal celebrations, and…annual reports. Annual reports don't have to be a perennial pain. Here's some help in getting a head start on next year's planning.