Semaphore Redesigning Cogsdill's Web site

Here at Semaphore, we get very excited when we have a chance to do new work for our most loyal clients. And that’s just the scenario playing out now as we redesign the Cogsdill Tool website.

This is a logical step for the toolmaker, as Semaphore has spent more than 20 years building the Cogsdill brand. Semaphore produces glossy color catalogs featuring Cogsdill’s various precision metalworking tools as well as ads in national magazines. All printed pieces have a distinct yet compatible look, which Semaphore will carry over to the new website. Printed pieces are translated into several languages, such as French, Spanish and German, and the website will also include foreign-language information.

“We are pleased that Cogsdill has selected Semaphore to continue building the brand through its website,” said Cynthia Gilliam, Semaphore's president. “A company’s website is the communication centerpiece for customers and must be integrated with the rest of the marketing program.”

Agency Lands SC Student Loan

South Carolina Student Loan (SCSL) recently joined Semaphore’s roster of clients. South Carolina Student Loan (SCSL) recently joined Semaphore’s roster of clients. Established over 35 years ago, SCSL is the only non-profit lender based in South Carolina and has provided more than $6 billion in loans to date. Semaphore has already produced a TV spot, direct mail, billboards and electronic marketing for SCSL. Look for more about S.C. Student Loan in the coming months on Semaphore’s website.

Welcome to Hong Yu
Semaphore is pleased to welcome Hong Yu to the staff as Web marketing manager. Enjoy her bio on our staff page and send her an e-mail anytime at yhong@semaphoreinc.com.