On Sept. 11, in conjunction with Stop Hunger Now, St. Martin’s-in-the-Fields, Columbia, will package 25,000 meals to help the hungry. To donate or volunteer, contact Tim Ervolina at timothy.ervolina@uwasc.org or call 803-787-0392.

ROADBLOCK: The simultaneous running of the same television commercial on all stations/networks covering a targeted market so that everyone watching television in that market at that time is guaranteed to see that commercial.

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semaphoreinc.com

Semaphore Inc. is a Silver Award winner in the 2010 Summit Marketing Effectiveness Award competition for its work with Central Electric Power Cooperative.

Semaphore was recognized in the Consumer Services category for its “Help My House” direct mail campaign. The purpose of the campaign was to encourage co-op members to apply for free home energy improvements from their electric cooperative. The campaign exceeded expectations, resulting in a 48 percent increase in applications.

The Summit MEA competition is based on the premise that the goal of marketing communications is to change, influence or reinforce a target audience's knowledge, attitudes, or beliefs. During the 2010 event, judges analyzed submissions and selected only 14% to receive the top spots. Companies and individuals from more than 50 countries across five continents participate annually in the awards program.

Who do you support for SC governor?

Nikki Haley

Vincent Sheheen

Results will appear in next month’s esources.

Where do you primarily get your news?

Online 28%
Newspaper 26%
TV 26%
Radio 20%

As a marketing medium, billboards have several advantages. They grab attention in a way few other media can. They are also one of the most cost-effective forms of advertising, reaching thousands of people daily.