Nature and the Grand American Vision: Masterpieces of the Hudson River School Painters, through April 1, Columbia Museum of Art, www.columbia
museum.org.

Motivation Research: Research used to investigate the psychological reasons why individuals buy specific types of merchandise, or why they respond to specific advertising appeals, to determine the base of brand choices and product preferences.

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A company’s Web presence is one of its most important marketing tools. Increasingly, a website is a customer’s first stop for finding valuable information such as hours, location and services.

Semaphore provides a variety of Web services, from simple text updates to complete website redesigns. The agency has worked on numerous client websites, including South Carolina State University, Cogsdill Tool, Lexington School District 1, J. Marion Sims Foundation, Blue Ridge Fest, and several South Carolina electric cooperatives.

In addition to websites, Semaphore also creates banner ads. In the past, publications would offer a free Web ad to a company advertising in print. Now it’s the other way around. Clickable banner ads take the user to the company’s website and increase Web traffic and sales.