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Welcome to Semaphore's July esources.

Join us as we celebrate the 1st anniversary of esources. This publication is truly a labor of love that has become, according to your e-mails and comments, an invaluable part of your business success. We thank you for your continued support and look forward to providing you this unique resource each and every month.

In this month’s issue we examine how psychographics can increase your return on investment, take a look at targeting the Hispanic market and much more.

Money Matters
Psychographics allows you to segment your customers by lifestyles, attitudes, beliefs and characteristics. The more you know, the more successful your campaigns will be. Take the survey yourself. Where do you fit in? READ MORE>>

Business Beat
What are the most cost-effective and intelligent ways to reach the Hispanic market? Did you know that Hispanics consume about twice as much media (watching TV, listening to the radio, reading newspapers, etc.) as non-Hispanics? Rebecca Gonzalez has the answers for you. READ MORE>>

4 With...
Cindy Wade, Semaphore media planner, sits down with esources to discuss her fascination with numbers, what makes her happy and what it takes to make an ad campaign successful. READ MORE>>

Semaphore News

New Staffer Comes Online
Semaphore Inc. is proud to announce the hiring of Kevin Shelton as its Web Business Manager. Kevin joined Semaphore June 30 after a stint as Internet producer for the American Society of Clinical Oncology (ASCO) in Alexandria, Va.

Kevin’s extensive online experience includes content management, interactivity, design, production direction and client support. A graduate of Clemson University with a Master of Arts in Economics, Kevin’s background and project management skills include work with John Hopkins University’s Center for Technology in Education, Phase Zero, Johnson & Johnson, AOL, PBS and the A&E Television Network.

You will be hearing more from – and about – Kevin soon.

Communication Certification for Semaphore AE
Semaphore Account Executive Marian Douglas Pearce, APR, recently earned recognition as a professional communicator in a national program offered by the Council of Rural Electric Communicators, which is affiliated with the National Rural Electric Cooperative Association (NRECA).

Marian is now a Certified Cooperative Communicator (CCC). The CCC credential is offered in order to improve the practice of mass communication and marketing communication in the electric cooperative field. This is done through the establishment of professional development goals, identification of a body of knowledge and skills necessary to the practice of electric co-ops communication, and recognition of those individuals who have demonstrated a professional level of excellence.

In order to achieve certification, Marian had to submit a portfolio of work samples in the field of mass communication and/or marketing communication for evaluation. Her portfolio was judged by communicators in the electric co-op industry who have already earned the CCC designation. She also completed a four-hour written examination.

NRECA is the national service organization for the nation’s nearly 1,000 consumer-owned electric cooperatives, which provide electric service to 35 million people in 46 states.

esources archive
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Talk Back
Have a topic you'd like us to cover in future issues? Help us serve you better. We want to know what you think! Address questions or comments to: esources@semaphoreinc.com

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	THIS MONTH... Note: Friday, July 4th is a holiday (Independence Day)
	Money Matters \| How can psychographics improve your business?
	Business Beat \| What publications are Hispanics reading? How can our clients best reach them?
	4 With... \| Cindy Wade

	For a quick course in psychographics 101 pick up Frank R. Kardes’ “Consumer Behavior and Managerial Decision Making (2nd Edition).”

	Server A combined housing project and launch pad for Web sites. Sites physically reside on server computers and, when requested by somebody typing their URL into a browser, they serve their resident sites up to whoever asks for them. When a server is "down", it stops "serving" and the sites it houses go down with it. Usually, nobody dies when this happens, but it's still very sad.