And now 4 With
1. How did you get interested
in advertising and specifically account management?
I had been working in TV since 1986. I worked my way up
to associate producer and then producer while working on “Firing
Line” with Bill Buckley. I also hosted a national program
called “DEBATE/DEBATE.” Later on, I started my own production
company.
Years earlier, I had received my criminal justice degree from USC
and then went on to get my masters in Criminal Research and Planning.
After all that time in TV, I decided to get a master’s in
something that would match my TV work so I received my masters in
Mass Communications Integrated Marketing Communications. While I
was taking the mass communications classes (Semaphore Account Executive)
Ann Addy came to speak to one of my classes. She suggested that
I look into Semaphore and here I am.
I enjoy being an account manager because of the opportunity to work
with different clients with different viewpoints. You get to be
involved with them, and with the creative side. This job allows
me to be involved in several different areas simultaneously. I like
that.
2. Who or what inspires you?
It’s funny how that changes over time. A couple years
ago I would have probably said “Bill Buckley” because
he’s someone I really admire. But right now I’d say
that it’s my children (Katie, Garrett and Olivia “Libi”).
Just the way they look at things and the way it changes the way
you look at things. They really change your priorities and what
you consider important.
3. What do you think makes an ad successful?
I think any ad that draws your attention. Any ad that makes
you go further into it, is memorable and makes you take some kind
of action.
4. What is your idea of perfect happiness?
It may sound sappy but it’s the truth. My idea of
perfect happiness would be taking my wife Alicia and kids to a Carolina
game, tailgating, having fun and then seeing Carolina beat Clemson.