esources SEPTEMBER 2004  

In September's esources, learn how clients can help our team create the most effective advertising possible, take a look at Semaphore's "brandmarks," check out highspeed Internet options, meet one of our newest staff members, and much more.

Features

Ask the Expert
Learn how clients can help our team create the most effective advertising possible by establishing an effective and thorough ad copy platform.

Business Beat
Semaphore's "brandmarks" - tasteful and incredibly durable markers and street signs.

In the Web
Consumers now have more choices in high speed Internet access. Which service is right for you?

Four With...
Semaphore writer Ashley Byrd. She's a musician who loves pro-football and poetry and is a new member of our staff.

Semaphore News

Semaphore Helps Promote the Old Shandon Centennial Celebration
With our office located right in the heart of Old Shandon, we're very proud to be giving some promotional assistance to the Old Shandon Neighborhood Association. First, Semaphore designed a new website for the Association located at www.oldshandon.org. The new site features a virtual tour of the historic homes located in Old Shandon as well as history of the region.

We've also been instrumental in helping promote the Old Shandon Centennial Celebration that will take place October 2, 10 a.m. until 4 p.m. The celebration will feature historic exhibits, concerts, old-fashioned games for children, walking tours and free trolley tours of the area. Semaphore designed billboards, posters and a web component for the event.

CareSouth Carolina Selects Semaphore as Agency of Record
CareSouth Carolina has selected Semaphore as agency of record for all advertising and marketing services. Providing primary health care services in the Pee Dee for 22 years, CareSouth Carolina is a private, nonprofit community-owned business that operates medical centers in Bishopville, Cheraw, Hartsville and Society Hill. It also operates a community development office in the Town of McColl in Marlboro County. The organization is embarking on an ambitious plan to expand into smaller communities throughout the region.

Semaphore Creates New Recruitment Materials and Debuts New Logo for Columbia College
Semaphore recently worked with longtime client Columbia College to redesign and expand their student recruitment materials to include a new viewbook, transfer brochure and collateral pieces used at college recruitment fairs. In the materials, we also debuted the new college logo.

As mentioned in last month's esources, the new logo is an illustration of the columns gazebo, a signature architectural element that greets visitors at the main entrance of the Columbia College campus. Creative Director Roc Jackson directly collaborated with College President Dr. Caroline Whitson to create the new branding identity.

Semaphore Returns to Regular Working Schedule
As summer sails away, Semaphore once again returns to regular working hours. Please note that our regular working schedule has already resumed and that we are now open Monday through Friday, 8:15 am - 5:15 pm.

Archives

esources archive
Read previous articles and more

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THIS MONTH...
Ask the Expert
Business Beat
In the Web
Four With...



Discover and be entertained by trends, issues, and events that shape consumer market segments. American Demographics is a magazine for marketing, media and business executives or anyone interested in what drives our people to spend or to simply pay attention.



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An additional flap that comes attached by a perforation on the back of a remittance envelope (and an additional opportunity for advertising).




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828 Woodrow St
Columbia, SC, 29205

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