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1. How did you get interested in advertising?
Good advertising is like poetry to me - literally and visually. It's a challenge to capture all you need to in few words and images. In communications, this is the next step, a higher step, because the message should convince and inspire. It goes beyond entertaining or educating. That's the lofty part. I also wanted to work in an environment like this, surrounded by creative and crazy people who have solid business practices and ethics. The fact that they wanted me, well, makes it all perfect timing. Getting paid is nice too.
2. Who or what inspires you?
Who: Einstein (yes, really), Jesse Owens, Mozart, Nike ads and Green Bay Packers fans.
What: a poem that makes you grit your teeth because its so perfect, black and white photography, National Public Radio, rock climbing anywhere, humor, and Paul Reed Smith guitars.
3. What do you think makes an ad successful?
If I am walking down the aisle at Target (that ad obviously worked) and I spot a product and think of the ad in a positive way. I am the kind of person that if the commercial irks me, I will usually steer away from the brand altogether.
4. What is your idea of perfect happiness?
Writing for a living, surrounded by creative, supportive people at work and at home. Life is good.
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