esources November 2004  

Four With
Andrew Folks

How did you get interested in advertising?

Well after two years in politics, I found myself sort of at a crossroads. I wanted to get involved with something that took advantage of my natural gifts and interests just like politics. I started graduate school in a marketing type program and it turned out to be a great fit.

Who or what inspires you?

I get a lot inspiration from my faith, family, and friends. I personally hate to lose so I guess you could say that inspires me as well. However, if you just asked my friends what I find inspiring they would say food, girls, and college football.

What do you think makes an ad successful?

Any ad that makes you feel emotionally bound to the product or service is a great ad. I respond really well to ads that trigger something inside me.

What is your idea of perfect happiness?

My idea of perfect happiness is pretty simple. Give me my family and friends on a sunny day at the lake or beach, and I am perfectly happy.



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