our company  |  our services  |  our portfolio  |  contact us

In this special edition of esources, we celebrate a new year of ideas; a new quarter of bargain buys; 10 years of one client's success, memorable ads from the past year; and our newest account executive. All brought to you by the Semaphore insider's guide to advertising and public relations.

Business Beat
Our creative staff takes a look at 2004 ads that grabbed our attention- for better or worse.

Money Matters
If you want to have a nice-looking TV ad campaign this year, but don't want the overall production budget to be hard to swallow, how about dividing it into bite-sized pieces?

In the Web
Tips on moving your web site up the search engine rankings.

Four With...
Meet Semaphore's newest account executive, Diana Blackwell.

Semaphore Lends Hospital A Helping Hand
Semaphore is working with the Laurens County Healthcare System on an assignment basis. Currently, Semaphore's design and copy teams are preparing new ad campaigns for practices at the hospital. Stay tuned to E-Sources for updates on the exciting work with this client.

So Much To Celebrate-Benedict College 10-Year President's Report
Under the leadership of Dr. David Swinton, Benedict College has seen outstanding growth and achievement across the spectrum of its programs and mission. To tell this success story, Benedict staffers chose Semaphore to create the design. Just before Christmas, Semaphore delivered the approved layout of this impressive document to the printer. Those interested in reading about Benedict's most recent achievements will find there is much to celebrate.

Electric Cooperative Surges To Big Awards
Mid-Carolina Electric Cooperative (MCEC) won the prestigious Award of Excellence at the Electric Cooperatives of South Carolina Annual Meeting, held December 2, 2004, for its entry into Living in South Carolina magazine. A panel of out-of-state newspaper and co-op magazine editors served as judges for the award, given to the cooperative that is the best in the state at conveying important and educational news to its member-owners. MCEC also took home the award for best use of photography. Semaphore congratulates this client on an outstanding showing.

Writing for Y'all
Semaphore writer Ashley Byrd's article on music star Edwin McCain will appear in the March-April issue of Y'all magazine. Published in Oxford, Mississippi and distributed nationally, Y'all is the "magazine of Southern people," and can be found at any Barnes and Noble bookstore.

Agency Holidays
Semaphore will be closed February 21 in observance of President's Day.

esources archive
Read previous articles and more

Have a topic you'd like us to cover in future issues? Help us serve you better. We want to know what you think! Address questions or comments to: esources@semaphoreinc.com

Send this to a colleague! or Sign up for esources!

Semaphore News

	Semaphore Lends Hospital A Helping Hand
	So Much To Celebrate-Benedict College 10-Year President's Report
	Electric Cooperative Surges To Big Awards
	Writing for Y'all
	Agency Holidays

Business 2.0 calls itself "The magazine for a new generation of business leaders." We love its pithy articles that readers can take in between meetings and emails. It also features some of the most creative business ads we've seen lately.

HUT - Households Using Television
An estimate of the number of households within a specified coverage area that are viewing television during a specified time. During this time of the year, HUT numbers are usually high because of factors like weather, fewer daylight hours in the evening, new episodes in prime time, and special network sweeps programming.

Semaphore is a premier full-service advertising, marketing, branding, public relations and Internet development firm.

Semaphore Inc.
828 Woodrow St
Columbia, SC, 29205

PH 803.799.6464
FX 803.254.5186