| Money Matters |
| Television Ads on a Budget |
You want to do a nice-looking TV ad or campaign this year, but don't want the overall production budget to be hard to swallow? How about dividing it into bite-sized pieces? In many cases, your ad agency (with its ability to work pricing and schedules in your best interest) can set up progressive billing.
For instance, you request bills in increments upon completion of the following production stages: script approval; filming; final edit and approval. Also to your benefit, this allows you to closely monitor the progress of the work at all stages and assess its value.
With good planning, the billing can be spread over several months - whether you need to produce a TV campaign or one stellar commercial.
If you are in the midst of airing a campaign while producing a new one, we suggest decreasing the frequency of the current ads, slowing down the "pulse" of the campaign before the start of the newer message. This allows for a gentle transition and saves money that can be applied to the upcoming campaign.
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