esources May/June 2005  

In this edition of esources, discover the constancy - and the necessity - of change. We introduce a new look for our web site, the case of a client makeover, a rapidly growing market, and more in Semaphore's insider's resource for advertising and public relations.

Features

synopsis
22 Laws and 15 Trends
While strategists try to keep up with marketing changes and trends, the observations of marketing writers Al Ries and Jack Trout still seem to hold as true as the laws of nature. Semaphore's Ashley Byrd looks at some changing trends that stay the same.

business beat
Una audiencia que cambia
If you cannot comprehend this headline, you'd better find or hire someone who can. It's a changing audience.

money matters
Making Money From Change
Have you noticed that yesterday is the new today? Or that fuchsia is the new black? Or that 40 is the new 30? Whatever the latest trend is, the one constant is that nothing is more hip these days than change. We're talking makeovers, baby.

in the web
Semaphore Changes
Practicing what we preach, Semaphore embraces change as we update our website to be more attractive, informative and useful to our clients.

Semaphore News

Summer Hours Begin
From May to August, Semaphore will be extending its normal daily business hours by one hour, four days a week. The office will be open Monday-Thursday from 8:15am -6:15pm. On Fridays, the office will close at 12:15pm.

Semaphore Artwork Aids Root Ball
The Coastal Bryan Tree Foundation, a Georgia-based organization committed to planting, protecting, and promoting trees, called on Semaphore to help with the artwork for the 2005 Root Ball dance and fundraiser. Semaphore responded with a graphic solution that added fun and novelty to the event's invitations. The Foundation anticipates a net of almost $15,000 from the event for their mission.

Laurens County Takes to the Skies
In the early winter of 2004, Semaphore created an ad for the Laurens County Chamber of Commerce featuring a look and feel of a wheel in motion and the tagline "Accelerating Industrial Progress." The Laurens Chamber placed the ad in economic development publications throughout the country and recently, they added one more magazine to the list. The May 2005 US Airways Attaché magazine features an entire section on the Upstate of SC and includes Laurens' "Accelerating Industrial Progress" advertisement. Enjoy the section and ad on US Airways' flights this month.

eSources Article Cited in Business & Economic Review
Business & Economic Review is a publication of the Moore School of Business at the University of South Carolina. Amy O.J. Lum and Doman Lum, in their article entitled "Martha Stewart: What's In a Name?" cited former Semaphore employee Marian Pearce's September 2002 eSources article "Crisis Management: Martha! Martha! Martha!" We are always proud to see eSources create further discourse in the business community. Check out the April-May-June 05 issue of Business & Economic Review when you get a chance.

Quick Turnaround Equips Client for Show
When client Lyles Data Systems found themselves short on exhibit materials for an important conference, they turned to Semaphore's graphics design team. With only 12 business days to work with, Semaphore's creative team produced 3 exhibit designs in just 3 days. With ample time left for production, the Lyles Data Systems team was able to make their conference with another tool to set their business apart from the competition.

We applaud our award-winning clients!
Semaphore's electric co-op clients won some big awards this past May at their national Connect 2005 Conference.

Mid-Carolina Electric Cooperative received an Award of Excellence in the Best Touchstone Energy Program Category for their "Touchstone Energy Charity Tennis Tournament." Members of the Cooperative's Women Involved in Rural Electric Program (WIRE) coordinated the award-winning event, with MCEC, a Touchstone Energy Cooperative, being the lead sponsor.

"Proceeds from the tournament," said Jan Bonnette, MCEC public relations coordinator, "are presented to Becky's Place at Lexington Medical Center and used as scholarships to furnish wigs and prostheses to women who cannot afford these items." In the past five years, WIRE has donated more than $22,000 to Becky's Place.

Mark Bolton, vice president of marketing and member services of Coastal Electric Cooperative (Midway, Ga) was a recipient of the first-ever Touchstone Energy Brand Champion Awards. He was recognized for setting "the benchmark for what it means to champion the Touchstone Energy brand," said Jim Bausell, chief operating officer of Touchstone Energy Cooperatives. Touchstone Energy is a national alliance of local, consumer-owned electric cooperatives providing high standards of service to customers large and small.

Alma Evans of Santee Cooper's Green Power program was honored with a Southeast Green Energy Award, which recognizes leading green power purchasers and green power suppliers and others helping to build the marketplace for renewable energy in the Southeast. Evans was given the Trailblazer Award recognizing outstanding contributions by individuals to inspire growth in the green power industry. Evans, a financial analyst and research economist at Santee Cooper stated, "Green power is essential to the sustainability of the Southeast. A successful green pricing program gives consumers and business the opportunity to say 'yes' to doing right by the environment, something it is in our economic interest to do anyway."

Archives

esources archive
Read previous articles and more

Talk Back

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THIS MONTH...
synopsis
business beat
money matters
in the web



Semaphore News
Summer Hours Begin
Semaphore Artwork Aids Root Ball
Laurens County Takes to the Skies
eSources Article Cited in Business & Economic Review
Quick Turnaround Equips Client for Show
We applaud out award-winning clients!



The Turnaround
This May We Suggest was suggested to us by esources reader David Lyon of SCETV National Programming, who calls The Turnaround an "extreme makeover for business."

The Turnaround is CNN's sharp, fast-paced, reality TV show in which a small business owner is mentored by a worldwide business leader. Saturdays at 11 a.m. ET


An additional May We Suggest is dBusinessnews.com
America's news service for small and medium-sized businesses. Its mission: ensure that every organization, regardless of size, has access to the media.



Moire'

In video: a wavy, herringbone-like pattern caused by a natural interference between scan line patterns and the CRT phosphor trio dots. If you're appearing on TV, we ask you to wear solid colors to lessen the appearance of this disconcerting, wavy pattern.

In printing: a pattern created by printing several repetitive designs on top of each other, often seen in the scan of a newspaper image.




Semaphore is a premier full-service advertising, marketing, branding, public relations and Internet development firm.

Semaphore Inc.
828 Woodrow St
Columbia, SC, 29205

PH 803.799.6464
FX 803.254.5186


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