esources May/June 2005  

in the web
Semaphore Changes

We don't just advise our clients with lofty pronouncements from atop some advertising Mount Olympus, we practice what we preach! We have redesigned our website (www.semaphoreinc.com) to be a more attractive, updated, and user-friendly site for potential new clients as well as a resource for our existing clients.

Knowing that our site had not changed in more than a year, Semaphore staff got together to discuss how we could improve our site. We wanted to make it more colorful, more attractive, and provide more information to our visitors. By analysing our site statistics, and thinking as site users, we streamlined some of our information and enhanced our site's features and capabilities with the following:

  • A content management system (CMS) so we could more easily update the site, add news items, and provide information for our newest site feature, Ad·vice.
  • Ad·vice, an archive of our most helpful suggestions and past articles from esources. By providing this information free of charge, we create goodwill with our site visitors.

So, please take a look at our redesigned site. Poke around, see what you like, or don't like, and let us know!




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Semaphore is a premier full-service advertising, marketing, branding, public relations and Internet development firm.

Semaphore Inc.
828 Woodrow St
Columbia, SC, 29205

PH 803.799.6464
FX 803.254.5186


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