esources November 2005  

The end of Daylight Savings Time this year does not mean we should stop saving time! As the days get shorter and holidays near, time seems more precious (read: expensive) than ever! That's why we're offering some timesaving tips in this edition of esources, Semaphore's insider's guide to advertising and public relations.

Features

money matters
6 Ways to Recycle Free Publicity
Publicity ideas to save time and money -from our friend, the Publicity Hound!

synopsis
The Ten Second Commercial
Brands are now embedded with the most interesting partners, and for less time than ever! Andrew Folks explains.

business beat
An Energy Saver
Semaphore developed a way to help our co-op customers help themselves - to ads when they need them. Co-op strategist Ashley Byrd talks about our electric co-op Community Ad Kit.

Semaphore News

Semaphore Office Holiday Schedule
The Semaphore office will be closed the following days during the upcoming holiday season:
November 23-25 - Thanksgiving Holiday
December 19-26 - Christmas Holiday
January 2 - New Years Holiday

At all other times during the holiday season, Semaphore will observe normal business hours (8:15am to 5:15pm) during the regular work week (M-F).

Semaphore Wins IABC-SC Awards
The International Association of Business Communicators, South Carolina (IABC-SC) awarded Semaphore staff members two Palmetto Awards at their 2005 ceremony. Semaphore staff members Ashley Byrd and Kevin Shelton won an Award of Excellence, the highest honor, in the category of electronic communications for Semaphorešs electronic newsletter E-Sources. Semaphore Art Director Roc Jackson also won an award of merit in the design category for the Marlboro County Economic Development "It's Good To Be Home" billboard campaign. William L. "Bill" Fleming, President and CEO of Marlboro Electric Cooperative, Inc., initiated the campaign for Marlboro County.

Mid-Carolina Honored At IABC-SC Awards
Jan Bonnette and Mid-Carolina Electric Cooperative won an award of merit in the publications category for A Current Word newsletter, which is produced along with Semaphore. The cooperative was also honored for their Touchstone Energy Charity Tennis Tournament which raises money for breast cancer survivors. We're glad to see our client honored for their hard work and commitment to the Midlands community!

Brochure for Bank of York
Semaphore is working on a tri-fold brochure for the Residential Lot Loan program of our client Bank of York. Semaphore is producing a simple and attractive brochure with hard-hitting copy points identifying the program's benefits for the bankšs customers. The versatile brochure can be delivered in person or mail to prospects. Semaphore is proud to partner with the Bank of York on this and other customer communications.

Semaphore Aids European Mission
The Central SC Alliance is a coalition of counties in the Midlands of South Carolina committed to economic development. An Alliance team of government, higher education, business, and economic development professionals participated in a European Mission last month. They enlisted Semaphore's help to create a pocket guide about the Alliance team for sharing with the team's target audiences in Europe. Semaphore produced a functional, attractive piece that met the goals of the Alliance. Semaphore continues to engage in projects for the Alliance, and we are proud to help them build the economy of central South Carolina.

Semaphore Welcomes El Hosary
Semaphore is pleased to welcome our new staff member Suzanne El Hosary. As our new accountant, Suzanne executes all tasks associated with accounts receivable. She is well prepared for the job as she holds a B.S. degree from USC Columbia and an M.B.A. from Pace University in New York City. She has also been a Corporate Tax Analyst for various Fortune 50 Companies. Her other career includes being a wife for over 23 years, raising two brilliant, gorgeous, happy, well-adjusted daughters, and keeping two dopey, but happy, cats. She is also a volunteer for Sistercare, the Somali Bantu resettlement project, and Satchel Ford Elementary. Semaphore welcomes Suzanne to our team!!

Archives

esources archive
Read previous articles and more

Talk Back

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THIS MONTH...
money matters
synopsis
business beat



Semaphore News
Semaphore Office Holiday Schedule
Semaphore Wins IABC-SC Awards
Mid-Carolina Honored At IABC-SC Awards
Brochure for Bank of York
Semaphore Aids European Mission
Semaphore Welcomes El Hosary



www.stronglanguage.info
A new web and e-newsletter resource for improving business writing. A little time spent with some of these articles may improve your presentations and communications.



Deadline
We all know term all too well, but where did it come from? A hint: it has something to do with a neighboring state.




Semaphore is a premier full-service advertising, marketing, branding, public relations and Internet development firm.

Semaphore Inc.
828 Woodrow St
Columbia, SC, 29205

PH 803.799.6464
FX 803.254.5186


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