esources April/May 2006  

Advertising All Stars, are you ready for a winning season? The one in which you will score sales slams, rack up more hits, pitch the most unbeaten proposals and make new fans for your company?

At Semaphore, we're right there with you as we cover all the bases and head into Spring Training with esources, your insider's playbook for advertising and public relations.

Features

business beat
Better Coverage Starts With A Better Pitch
If you are the marketing or PR person for your company or non-profit, your objective is getting your organization the most positive media coverage possible. You can still pitch your information with a press release, but make sure you're using your best form.

case study
A New York Minute for Haynsworth Sinkler Boyd, P.A.
Semaphore comes through in the clutch to drive home success for Haynsworth Sinkler Boyd.

we can help
Jargon Patrol
An advertising agency and a baseball team have a lot in common. We both make countless pitches. We both rely on our fellow players to ensure a win. And we both know that even the best team will be beaten one-third of the time.

Semaphore News

Co-op clients win top national honors
On May 17, four electric cooperatives from South Carolina won the highest honors for marketing and communications at the national convention for electric cooperatives, taking place now in San Antonio. Laurens Electric, Palmetto Electric, Mid-Carolina Electric and Berkeley Electric won awards of excellence for materials and campaigns produced with Semaphore. There were over 700 entries from across the nation in the "Spotlight on Excellence" awards. PEC, BEC and LEC combined won the highest honor in their category for their statewide efforts in the "Hole-in-One Shootout" golf fundraisers for charities. MCEC won the Award of Excellence for last year's Touchstone Energy Lexington County Sportsarama. LEC won Best Total Communication Program for their new logo design and campaign and are up for the "best in show" Edgar F. Chesnutt recognition. Stay tuned for the outcome!

Virtual Home of Blue Ridge Electric New and Improved
Blue Ridge Electric Cooperative tapped Semaphore for assistance in redesigning their website. Working with direction from Blue Ridge staffers, Semaphore added many new navigation items, content sections and a content management functionality to the Blue Ridge site, upgrading its look and feel and making it easier to use. Visit the site today at www.blueridge.coop.

Central SC Annual Report A Hit
The Central SC Alliance, a coalition of counties and cities dedicated to fostering economic development in Central South Carolina, called on Semaphore to produce its 2005 Annual Report. Working closely with Alliance staff, Semaphore produced an attractive 8 page piece in just 3 weeks - right on time for deployment at the Alliance's annual meeting on May 4th.

SCSU Announces Economic Impact/President Goes On Road
On April 27, South Carolina State University (SCSU) announced its economic impact upon the state and community of Orangeburg, SC. Semaphore assisted the University with its announcement by preparing remarks, designing an informative brochure and helping with press relations.

Also, in April, SCSU President Dr. Andrew Hugine, Jr. began the first of a series of speaking engagements at Rotary Clubs across South Carolina. Scheduled by Semaphore, these speaking engagements are intended to raise the profile of the University among the state business and government leaders. Dr. Hugine visited the Rotary Club of Florence on April 17th and will visit Clubs in Columbia, Greenville and Charleston in upcoming months.

2006 Women of Distinction Awards Has Semaphore Touch
Semaphore developed invitations, a response card and program for the Girl Scout Council of the Congaree Area's 13th Annual Women of Distinction Awards Dinner. Semaphore's logo design for the same event in 2005 was so popular that it was used in this year's creative.

Folks Attends Career Day
On March 1, Semaphore Associate Account Executive Andrew Folks visited his native Lancaster, SC and represented Semaphore in the University of South Carolina-Lancaster Career Day. Folks spoke with college and high school students about the careers and coursework available in the fields of marketing, advertising, and public relations. Semaphore is the first advertising agency to participate in the voluntary event.

LEC Gears up for Poker Run
Semaphore helped Laurens Electric with a logo tune-up for its Poker Run motorcycle tour fundraiser. All proceeds will benefit the newly established fund "Cooperative Caring" which will assist LEC customers who face difficulties in paying their utility bills. The Poker Run is Saturday, July 22. The last stop will be at Greenville Harley Davidson. For more information, call Laurens Electric Cooperative at 864-682-3141.

Semaphore Summer Hours
Semaphore is now observing summer hours. We are open from
8:15am to 6:15pm Monday through Thursday
8:15am to 12:15pm on Friday.

Archives

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THIS MONTH...
business beat
case study
we can help



Semaphore News
Co-op clients win top national honors
Virtual Home of Blue Ridge Electric New and Improved
Central SC Annual Report A Hit
SCSU Announces Economic Impact/President Goes On Road
2006 Women of Distinction Awards Has Semaphore Touch
Folks Attends Career Day
LEC Gears up for Poker Run
Semaphore Summer Hours



Freakanomics
A Rogue Economist Explores the Hidden Side of Everything
by Stephen D. Levitt

Do you still think of economics as the "dismal science?" Well, be prepared to change your attitude. Steven D. Levitt uses economic theory to tackle social problems and everyday mysteries of life in a straightforward and humorous way. Be prepared, his findings contradict what many of us take for granted.



Bounce Rate - the percentage of people who see a web page, then leave.

Clickthrough Rate - the percentage of people who click further into the web site.




Semaphore is a premier full-service advertising, marketing, branding, public relations and Internet development firm.

Semaphore Inc.
828 Woodrow St
Columbia, SC, 29205

PH 803.799.6464
FX 803.254.5186


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