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| Jargon Patrol |
An advertising agency and a baseball team have a lot in common. We both make countless pitches. We both rely on our fellow players to ensure a win. And we both know that even the best team will be beaten one-third of the time.
But we couldn't help but notice how much baseball jargon influences our daily lives in almost every aspect of our work.
Ballpark figure: When Semaphore's broadcast producer asked the television production company for a ballpark figure on a new campaign, they reacted like a French waiter being asked for a clean spork.
Bush-league: After unsatisfactory work was delivered by "Bob's Brochures 2 Go," the client decided to break away from the bush-leagues and hire Semaphore for their collateral needs.
Cover all the bases: When their creative team translated a print ad idea to web, radio, billboard and body tattoos, the client knew that Semaphore covered all the bases.
Drop the ball: After their former agency dropped the ball by scheduling a commercial for "Sue's Scrapbookin'" during World Wide Wrestling, the client selected Semaphore for its media placement expertise.
Get to first base: When the client balked at the idea of using "Shoal Man" to promote a new water park, the creative director knew he had not even gotten to first base.
Knock it out of the park: When sales for "Nature's Viagra Alternative" continued to rise, the vitamin company knew that Semaphore's creative knocked it out of the park.
Out of left field: Semaphore's esources article about baseball metaphors in advertising really came out of left field.
Step up to the plate: Working feverishly for his paying clients with barely any time to contribute to the latest edition of Semaphore's online e-newsletter, the lead copywriter still felt compelled to step up to the plate before the esources editor played her own form of hardball.
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