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Semaphore partners with Santee Cooper for GreenPower
Semaphore is working with Santee Cooper and the state's electric cooperatives to promote GreenPower. GreenPower is electricity generated by renewable resources which replace themselves naturally so they produce little or no air pollutants or waste. In South Carolina, Green Power is produced by harnessing the methane gas produced by the process of decomposition at landfill sites around the state. Santee Cooper is working to add solar power as well as wind power into their renewable mix.
Santee Cooper and the state's electric cooperatives are the only utilities in South Carolina offering GreenPower. Co-op customers can voluntarily purchase GreenPower for an additional $3 per month. Currently, 4,500 South Carolinians participate in the GreenPower program. All revenue from the sale of GreenPower is reinvested in future development of renewable energy sources and in educational initiatives such as Solar Schools, a program that educated middle schoolers around the state on the advantages and limitations of solar power.
Semaphore works with Santee Cooper to produce a quarterly GreenPower newsletter (pictured) and has also produced a brochure, print ads and bill inserts promoting the program.
“GreenPower participants appreciate being updated about the program and the newsletter is a great way to do that,” said Alma Evans of Santee Cooper. “We have received many positive comments not only about the newsletter's content, but about its layout and design as well. People also love GreenPower's frog mascot.”
Billboard Tips
When it comes to selecting a billboard, our first recommendation would be to let us help. We have the time and experience to make the best selection for you, your budget and your marketing plan. But sometimes, it might be the best fit for you and your organization to go the billboard placement route on your own. And when that time comes, we offer these helpful tips:
1) Remember the DEC: DEC stands for Daily Effective Circulation. Translation: The number of folks that your billboard makes a viable impression on each day. You want this number to be as high as possible. When a billboard vendor gives you a list of board options, check out the ones with the highest DECs first and set those aside. Of course, as DEC rises, so does the cost but you should aim for the highest DEC your budget can stand.
2) Location and Size Affects Art: Billboards are at busy intersections and on busy interstates. They are on corners and over buildings. And all these locations affect the kind of art you will put in that space. If your billboard is located close to a location where traffic might be stationary - a traffic light, for instance - you can afford to be a little more wordy and artistic in your message. If your billboard is in a location where traffic is always likely to be moving fast, keep the art big, clear and simple. Billboards are meant to deliver a message quickly.
3) Ask'em for proof: Don't just assume that the billboard representative put your artwork on the space that you purchased. It is always a good idea to ask them for a photo of the board after it has been posted. In the industry, we call it proof of performance. Also when you look at the photos, look for trees, signs, wires and other things that could get in the way of your billboard and obscure your message. It may be beyond the realm of your billboard company to fix (after all, they can't cut down a power line), but it is good to note things that might inhibit your billboard's maximum performance. You may be able to use this information with your billboard representative later and earn additional time on a board that isn't obscured. And if you can't get proof of performance from your billboard rep., there is the most foolproof method of all: drive by.
Listserv
LISTSERV is the first electronic mailing list software application, originally developed in 1984. The word “listserv” is now often used as a generic term for any email-based mailing list application. An electronic mailing list is a special usage of e-mail that allows for widespread distribution of information to many Internet users. It is similar to a traditional mailing list — a list of names and addresses — as might be kept by an organization for sending publications to its members or customers, but typically refers to four things: a list of e-mail addresses, the people (“subscribers”) receiving mail at those addresses, the publications (e-mail messages) sent to those addresses, and a reflector, which is a single e-mail address that, when designated as the recipient of a message, will send a copy of that message to all of the subscribers. Please practice good electronic etiquette; when responding to a Listserv message, be sure to respond only to the sender. We could all use less stuff crowding our in-boxes, couldn’t we?
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Salvation Army Sends Kids to Kamp
