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 Semaphore Designs Forest Acres Signs
Semaphore designed signature signs for the City of Forest Acres. The signs will mark the city's boundaries and make it easier to tell where the city begins and ends. Signs will include smaller neighborhood signs and larger signs at major intersections. The first sign will be installed at Forest Drive near the City Hall on Trenholm Road.
The city plans to get competitive bids for production and installation of the signs. The signs will read "Established in 1935." They will be horizontal, made of steel and reflective material, and have a vinyl face. Semaphore worked closely with the Forest Acres Appearance Committee and with Mark Williams, Forest Acres city administrator, to design the sign artwork.
"The design features the Forest Acres logo on a deep forest green background with a white inset border and framed in charcoal," said Roc Jackson, Semaphore's creative director. "There is a rounded extension at the top of the sign and this area houses the logo's pine bough icon."
"It was our goal to create a compelling sign that is unique and also in keeping with the distinctive city of Forest Acres," said Jackson.
The State newspaper contributed to this article.
Semaphore Works With Trustus Theatre
Trustus Theatre, which began here in the Midlands over 20 years ago, is a successful, and Columbia's only, professional theatre company. With cutting edge plays and acclaimed professional actors and directors among its alumni, the theatre is a one of a kind audience experience in South Carolina. Determined to continue to reinforce their position by attracting new audience members and resources, Trustus engaged Semaphore to plan and execute a marketing campaign.
After careful consultation with Trustus Founder Kay Thigpen, Semaphore recommended a variety of marketing communications solutions. Some, such as being more intentional about getting word on their performances to key society connectors, the theatre could do on their own. Semaphore developed the other solutions, a blend of tactics designed to expose multiple audiences to the Trustus message.
First, Semaphore renovated the Trustus logo to give it a more modern look and feel. The firm then planned an advertising campaign designed to reach multiple segments of society. Ads placed in The Free Times and The Gamecock are introducing the Trustus name to Columbia's young adult population. Purchases in The Columbia Star are keeping the Trustus name in front of center city residents who might be aware of the theatre, but who have not visited in a while. Finally, television ads on WLTX are communicating the Trustus message to a mass audience.
Look for a Trustus advertisement the next time you watch television or pick up one of our great local publications. And of course, there is no substitute for a visit to the theatre itself. Visit trustus.org for more information on upcoming performances and events.
Semaphore Holiday Closings
Semaphore will be closed on the following days in coming months:
November 22-23 - Thanksgiving - Re-open November 26, 8:15am
December 24-January 1- Winter Holidays - Re-open January 2, 8:15am
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