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Human Resources Consultation Firm Chooses Semaphore for Logo/Materials Design

Semaphore is providing creative direction and design services for a logo and business materials for JA Green Consulting of Charleston. A high-level human resources consulting firm, JA Green Consulting needed a professional look and feel with contemporary flair to improve impact. The resulting creative is currently being deployed on business cards and materials. It will also provide the foundation for a JA Green Consulting website that is entering construction at Semaphore.

Semaphore Rebranding Bank of York

Bank of York, a longtime Semaphore client, is getting a brand makeover. The bank is using Semaphore to revamp its marketing materials. Bank of York uses a range of collateral materials to communicate with customers and prospects, from brochures and print ads to folders and thank-you cards. Semaphore is working with the bank to develop a consistent look for all promotional materials, which includes updating the logo. Bank of York is the oldest community bank in York County, and is using the theme of "commitment" to emphasize its strong community ties.

"The logo features the bank's existing icon with an updated look," said Roc Jackson, Semaphore's creative director. "By combining the icon with classic typography, the logo takes on a fresh look while maintaining its established identity. The colors of khaki and deep green have been selected to portray a rich, yet earthy, feel. It is our goal to extend the brand to all of the marketing materials for a cohesive and up-to-date image."

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Semaphore Designing Bold New Site for EDUSC

Semaphore is currently working on a fresh new website design for the Episcopal Diocese of Upper South Carolina (EDUSC). In addition to a colorful design, Semaphore is equipping the design with a robust content management system that will allow EDUSC to add/edit/delete their web content themselves. The site is expected to go live in the new year.

Semaphore Holiday Closings

Semaphore will be closed the following days during the holiday season:

December 24 - January 1 for winter holiday.

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Facebook - With more than 53 million active users according to its website and the front of a Newsweek cover in recent weeks, we suggest that if you are a business or non-profit, you take a look at Facebook and discern how it might be able to help you meet your goals and objectives. Facebook can be an excellent medium for spreading information about your product, service or cause through word of mouth. It can also assist you in targeted marketing. For a full range of business solutions available through Facebook, visit their website.

Mind Map - Wikipedia.org tells us that a mind map is a diagram used to represent words, ideas, tasks or other items linked to and arranged radially around a central key word or idea. What we call it around the office, and what it's called around the ad/pr industry, is a new way to organize your thoughts for the creation of advertisements, print materials, logos and marketing plans. It might also help you in your work too. Visit this link - for easy instructions on how to create a mind map that leads you where you want to go.

Semaphore is a full-service advertising, marketing, branding, public relations and Internet development firm.

Semaphore Inc.
828 Woodrow St
Columbia, SC, 29205

PH 803.799.6464
FX 803.254.5186