Dirty list: An e-mail list with unsolicited, incorrect, out-of-date or duplicate addresses. List hygiene will reduce undeliverable e-mails and must be a continuous process. |
Have a topic you'd like us to cover in future issues? Help us serve you better. We want to know what you think! Address questions or comments to: esources@
semaphoreinc.com |
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 features
| Bank of York celebrates 75th anniversary
Celebrating 75 years of commitment, Bank of York, which has served York County longer than any other community bank, recently launched a commemorative campaign.
Semaphore developed a 75th anniversary logo, an invitation to a drop-in, two billboards, a newspaper ad, and complementary in-bank materials. As part of the commemoration, Bank of York is collecting 7,500 food items for local charities.
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| State Credit Union members “opt-in”
New federal regulations require State Credit Union members to "opt-in" to continue overdraft protection for ATM card and debit card purchases. SCU needed a campaign to quickly and effectively communicate this with their membership.
Semaphore immediately responded with in-lobby counter cards, enrollment forms and eye-catching stickers for all SCU customer service personnel. The materials were distributed to State Credit Union branches all over the state in a matter of days.
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| Power Team ad recognizes Boeing
Semaphore created a full-page, four color ad for the South Carolina Power Team featuring Boeing's considerable investment in South Carolina. The ad depicts a compelling image of the Boeing 787, which will be manufactured at a plant that is currently under construction in North Charleston.
In addition, the ad highlights reasons why South Carolina is the new aviation center of the East Coast. The ad will appear in the July/August issue of Business Aviation Insider. Additional placements in economic development trade publications are being considered.
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Agency to close for Memorial Day, Independence Day
Semaphore will be closed Monday, May 31 for Memorial Day and Monday, July 5 for Independence Day.
Co-ops win Spotlight on Excellence Awards
Several of Semaphore’s electric cooperative clients recently won 2010 Spotlight on Excellence Awards for work produced with Semaphore. The awards, sponsored by the National Rural Electric Cooperative Association, recognize excellence in co-op communications.
The winning co-ops are:
- Best Advertising Program, Award of Merit: Da Group, “Advance Pay Campaign”
- Best Total Communication Program, Award of Excellence: Palmetto Electric Cooperative, “Verizon Heritage Green Golf Tournament”
- Best Marketing Communication Program, Award of Merit: Aiken Electric Cooperative, “H2O Select PLUS - A Water Heater and Timer Incentive Program”
- Best Computer Graphic Design (Illustration), Award of Merit: Electric Cooperatives of South Carolina, “Help My House Logo”
Semaphore offers speechwriting services
You know that Semaphore writes copy for all sorts of marketing materials - print ads, direct mail, radio and TV spots, billboards, and more. But did you know Semaphore also offers speechwriting services?
The agency has recently written speeches for South Carolina State University as well as electric cooperatives. We can edit speeches clients have written or compose a speech from scratch. If you need help with a speech, call us at 803-799-6464.
Do you have a marketing question that you just can’t answer? Need some advice about your next advertising project? Semaphore is here to help. Simply fill out our contact form at http://semaphoreinc.com/contact.html or e-mail us at info@semaphoreinc.com, and we’ll respond with a solution. Semaphore also offers a free one-hour, in-person consultation for prospective clients. To schedule an appointment, call 803-799-6464.
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