Central Electric Power Cooperative's Annual Report

For more than a decade, Semaphore has produced Central Electric Power Cooperative's annual report. Over the years, as the times and technology have changed, so has the format - from print, to the Web, to CD-ROM. The format of the 2007 version is once again an interactive CD-ROM that serves as a record of Central's accomplishments during the year.

The theme is "Mission: Possible," a play off the popular 1960s TV series. Over the course of several months, Semaphore worked closely with Central to develop the theme, copy, art and video for the project. "Semaphore worked with us every step of the way to help us realize our vision of what the annual report should be," said Ron Calcaterra, Central's president and CEO. "Semaphore provided the skills required to integrate a large amount of information into a package that is not only timely and informative, but user-friendly and aesthetically pleasing. It also turns out to be one of the most efficient methods to communicate with a wide audience, and is very cost effective. Easy placement on our web site provides an additional benefit. This is our fifth year using the electronic format and it gets better each year."

(To view the 2007 Annual Report video, click on the above image)